If you are pale like me, and you like to contour, you know, bronzed is sometimes just code for really orange. Now, sometimes, a deliberately contoured golden toned brown is a good thing. But if you are doing a cooler makeup look, that just distracts. I have found, that using a very neutral leaning lavender eye shadow is key. Is looks like a real shadow, not eye shadow.
On the other hand, if you have a darker skin tone, you may want to stick with the warmer brown colors that will look much more natural on your skin. Using a matte contouring color, and then sweeping a shimmery bronzer or highlighter will give it a less obvious glow.